Sweetest Day has become an occasion akin to Valentine's Day - a day when people offer a candy or a small gift as a token of love and admiration.
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As people become more mobile and jobs take them to different regions, the once-regional celebration of Sweetest Day is spreading throughout the country.
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It's popularity has grown to the point that Hallmark has increased it's selection of Sweetest Day cards from 48 in 2000 to 142 in 2004.
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Ohio is the number 1 celebrator of the Sweetest Day.
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However, as far as gift sales for the day is concerned, Texas, California and Florida (hardly northeast states!) are among the top.
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Appreciation for the simple things in life and the little surprises that a day can bring may be one of the trends that fuels the fun of Sweetest Day.
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