Do Not Upload Videos
This is the most common mistake done by netizens. Do not record a video and then upload as reel to your Instagram account. Instead, utilize the native reels tool to shoot your video, to add effects, filters and edit. Your reel video will come up much nicer that your uploaded video shot outside Instagram app, as they will not appear to be encased in frames, will look of optimum quality, and you can also repost with ease, changing the subject of your video. They will also be devoid of any blurriness or watermarks, adding more zing to your reel.
The first 5 seconds are the most important
Use hands, markers, interesting text etc, within the first 6 seconds of your reel, to keep your users interested till the end of the reel. If your first few seconds of the video are not interesting, then chances are that viewers will leave your reel for another one. Remember, you are competing with millions of other reels.
Transitions, a cut and transform, work well for reels, and you should place them in the midway. It brings new user interest to the reel, and if an user has seen a transition, chances are they will go all the way to watch your 15 second reel. But they are not so easy to do, as you will need to make sure that one scene melts into another, in a transition scene. So put your yellow thinking cap on, and plan well in advance, before you start shooting your reel.
Give more, when you advice
If your reel is on a piece of knowledge, or your are giving tips or demonstration, always leave a link at the end of your reel, so that the user can check it out for more information. This makes your reel richer in content, gets subjected to repeated viewing, and also gets shared easily. In short, add value. So don’t forget to add a CTA (Call To Action) in such reels, when you create them.
Always complete your story
Nothing irks a viewer more than a reel which seems incomplete. You will need to plan precisely, and you will see that 15 seconds actually works to complete your story in good time, with a second or two to spare. End of the day, it is all about good planning and then, immaculate execution.
Mention the influencers
If your content is related, and/or you have borrowed concepts from someone, remember to mention them in your reels, and also to hash tag them with your posts. It pleases people when you acknowledge them, and chances are, that they will further share your reels, resulting in monumental jump of viewership. So, respect your sources. This is equally true for brands as well.
Choose your thumbnail carefully
Instagram gives you an option to choose your thumbnail, a still, from your reel. Choose the one that would appeal the most to your viewers, which may be the climax of your reel as well. Remember, it is the thumbnail pic, that decides whether a viewer will click on it or not.
Share your reels in explorer as well
When you finish your reel, and BEFORE you touch that share button, remember to check the box ‘share in explorer’ as well. This is because a large number of viewers view reels on explorer as well, and you would not like to miss out on those viewership.
Use relevant, catchy music
Choosing you music is of tantamount importance to your reel. Remember, your music must be catchy, but it should be relevant s well, so that it catches the attention of the target viewer group. Unrelated music spoil most reels, and dampen the hard work, that goes behind them. Of course, if your reel is dialogue based/ script based, then you do not need to add music.
Hashtag, but do not overdo it
Hashtags are a must to place your content in more places, but if you overdo it, then your reel looses its importance, as users consider it a spam, and a desperate attempt to get more views. Hence, Hashtag, but not more than 4 or 5.
That's all for this session and happy reel making! Remember to share the page with your friends as well, for, sharing is caring.